Humberto Cruz

Humberto Cruz, known for his bold, vibrant, and pop-culture–infused artwork, is a Mexican-American contemporary artist celebrated for his playful blend of color, attitude, and emotion. His work often features striking characters, surreal compositions, and a mix of nostalgia and rebellion, merging elements of fashion, mental health awareness, and cultural identity.

Born in Salinas, California, and raised in Tijuana, Mexico, and later San Diego, California, Cruz’s perspective is shaped by the energy of the border region and the intersection of two cultures. From an early age, drawing became both his language and escape — a way to tell stories, process emotions, and bring his vivid imagination to life.

Cruz is a prolific artist and graphic designer whose distinctive style is a bold exploration of individuality, diversity, and self-expression, often blending humor, tenderness, and unapologetic attitude. His work invites viewers into a world where vulnerability and power coexist, and where every piece carries both personal and universal resonance.

He has collaborated with major brands such as Karol G, Chanel, Zadig & Voltaire, Ugg, Casetify, Cotton On, Uniqlo, and Zara, while continuing to create original works that push the boundaries of color, character, and storytelling across multiple platforms. Humberto currently lives and works in San Diego, always exploring new ways to connect art with community and culture.